About TIANB
Shaping the Future of Tourism in New Brunswick
TIANB is the collective voice of New Brunswick’s tourism industry—uniting operators, professionals, and advocates to build a stronger, more resilient sector.
Introduction
The Tourism Industry Association of New Brunswick (TIANB) is the province’s leading advocate for tourism development and sustainability.
Driven by the industry, for the industry, TIANB works with partners at the provincial, Atlantic, and national levels to advance the interests of New Brunswick’s tourism sector. Through collaboration, policy leadership, and member services, we help shape a competitive, future-ready environment where tourism can grow and succeed.
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Our Mission
To position tourism as a leading, innovative, and sustainable industry that contributes to New Brunswick’s cultural, social, and economic well-being.
Our Vision
A bold, united voice for tourism in New Brunswick—recognized, respected, and at the forefront of positive change.
Our Mandate
Champion change that drives growth and opportunity for our members
Provide forward-thinking, engaged leadership across the sector
Represent all regions, sectors, and New Brunswick’s bilingual identity
Strengthen collaboration across tourism partners and communities
Deliver impactful services, tools, and training for member success
Promote diversity, inclusion, and innovation within the tourism industry
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Our Leadership Team
Guided by Industry Voices,
Powered by Passionate Professionals
Our Board of Directors reflects the breadth and diversity of New Brunswick’s tourism landscape—bringing together voices from across the province and all sectors of the industry. Together with our experienced staff, they guide TIANB’s direction and support its mission.
Board of Directors
Discover who’s helping lead the charge for tourism in NB.
Staff Team
Meet the team behind the programs, services, and advocacy that drive tourism forward.
Become A TIANB Member
Becoming a member of TIANB means joining a dynamic network of tourism professionals across New Brunswick.
Transparency & Governance
Access Key Reports, Policies, and Financial Statements
As a not-for-profit association, transparency is at the core of what we do. We invite the public to access key documents
Connect with TIANB Today
Connect with us today and be part of New Brunswick’s thriving tourism community.