Large Business Marketing Award
Award Overview
The Large Business Marketing Award recognizes a tourism business in New Brunswick that has demonstrated exceptional creativity, innovation, and impact through its marketing initiatives.This award celebrates businesses that have successfully leveraged digital tools and original strategies to drive growth and enhance the province’s tourism experience.
Past Winners
2024 L’Office du tourisme Edmundston Madawaska
2023 Destination Moncton-Dieppe
2022 Hilton Garden Inn Fredericton Downtown
Eligibility Criteria:
Nominees must:
- Be a tourism-related business operating in New Brunswick with an annual earning or budget exceeding $500,000.
- Have implemented a marketing or promotional strategy with a significant digital component.
- Show measurable outcomes such as increased customer engagement, brand awareness, or revenue growth.
- Exhibit creativity and originality in their approach to marketing.
- Contribute positively to the tourism sector in New Brunswick.
Judging Criteria:
Submissions will be evaluated based on the following:
- Innovation & Digital Integration: Use of new or unique digital marketing strategies or tools.
- Results & Impact: Clear evidence of success through metrics (e.g., website traffic, social media engagement, sales growth, bookings).
- Creativity & Branding: Originality in campaign design and messaging.
- Tourism Industry Contribution: Positive impact on tourism visibility, partnerships, or destination development within New Brunswick.
Nomination Requirements:
Each nomination package must include:
- A completed nomination form.
- A written summary (max 750 words) describing the marketing strategy and its outcomes.
- Supporting documents (e.g., analytics reports, visuals, links to campaigns, testimonials).
- Optional: 1–2 letters of support from industry partners or clients.
