Large Festival & Event Award (Presented By Explore NB)

This award recognizes a large festival or event (with a budget greater than $150,000) that exemplifies industry best practices in all aspects of its operation. It celebrates events that deliver exceptional visitor experiences, foster community pride, and make a significant positive impact on tourism in New Brunswick.

Nominees must:

• Have a total event or festival budget over $150,000.
• Demonstrate excellence in planning, execution, and guest experience.
• Showcase innovation in programming, marketing, or event management.
• Contribute to local economic development and community involvement.
• Leave attendees eager to return to New Brunswick for future visits.

Each nomination package must include:

1. A completed nomination form.
2. A written summary (max 750 words) describing the event and how it meets the criterias for this award.
3. Supporting documents (e.g., analytics reports, visuals, links to campaigns, testimonials).
4. Optional: 1–2 letters of support from industry partners or clients.