Small Business Marketing Award
Award Overview
The Small Business Marketing Award recognizes a tourism business in New Brunswick that has demonstrated exceptional creativity, innovation, and impact through its marketing initiatives. This award celebrates businesses that have successfully leveraged digital tools and original strategies to drive growth and enhance the province’s tourism experience.
Past Winners
2024 Cliff Valley Astronomy, Tourisme Péninsule Acadienne
2023 Elsipogtog Mi’kmaq Cultural Center
2022 Destination Southeast
Eligibility Criteria:
Nominees must:
- Be a tourism-related business operating in New Brunswick with an annual earning or budget not exceeding $500,000.
- Have implemented a marketing or promotional strategy with a significant digital component.
- Show measurable outcomes such as increased customer engagement, brand awareness, or revenue growth.
- Exhibit creativity and originality in their approach to marketing.
- Contribute positively to the tourism sector in New Brunswick.
Judging Criteria:
Submissions will be evaluated based on the following:
- Innovation & Digital Integration: Use of new or unique digital marketing strategies or tools.
- Results & Impact: Clear evidence of success through metrics (e.g., website traffic, social media engagement, sales growth, bookings).
- Creativity & Branding: Originality in campaign design and messaging.
- Tourism Industry Contribution: Positive impact on tourism visibility, partnerships, or destination development within New Brunswick.
Nomination Requirements:
Each nomination package must include:
- A completed nomination form.
- A written summary (max 750 words) describing the marketing strategy and its outcomes.
- Supporting documents (e.g., analytics reports, visuals, links to campaigns, testimonials).
- Optional: 1–2 letters of support from industry partners or clients.
