Tourism Product Development Award

This award recognizes organizations or businesses that have successfully developed a new tourism product or significantly enhanced an existing product, resulting in positive industry impact and business success. It celebrates innovation in creating compelling experiences that attract visitors and enrich the tourism landscape in New Brunswick.

Nominees must:

• Have introduced an innovative new tourism product or made a significant enhancement to an existing product or experience.
• Demonstrate how this development has contributed to the success of their business or organization.
• Show evidence of positive impact on visitor engagement, satisfaction, or economic benefit.
• Be a tourism-related business or organization operating within New Brunswick.

Each nomination package must include:

1. A completed nomination form.
2. A written summary (max 750 words) describing the organization and how they meet the criteria for this award.
3. Supporting documents (e.g., analytics reports, visuals, links to campaigns, testimonials).
4. Optional: 1–2 letters of support from industry partners or clients.